I’m an innovation consultant and design practitioner in the digital health sector. I lead multidisciplinary teams through the early exploration of business challenges using human-centered design, business design, and system thinking methods and tools. My work is the baseline for designing digital solutions and informing strategic decisions with customer insights.

Work

Discover the system

Getting acquainted with the system means understanding its parts, the dynamics between them, and the influence they exercise on each other.

Understand the users

The right generative research method gets selected based on the type of information needed, the goals, and the resource constraints

Ideate the model

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Approach

See if it works

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

To understand something, we cannot just look at the parts. We need to look at the whole system.

What are the behaviors, needs, problems, and pain points of the different user groups?