About the Atelier
A studio for entrepreneurs who want their businesses to feel designed, not improvised
The Designed Business Atelier™ was born from the desire to treat people’s businesses as a craft—thoughtful, intentional, and deeply human. I wanted to create an experience, not just a consultancy—one that guides entrepreneurs on a journey to mental clarity and focus for their business, before moving into design, strategy, and structure.
A business is a living system and it deserves to be designed with care
I see businesses as expressions of how we think, create, and relate to the world. When a business is aligned with who we are, designed around our stage of life and ambitions, and organized and optimized so that we have the time and mental space to do work that brings value to people, then we are doing it right.
My work begins there: at the intersection of clarity, value creation, and personal alignment.
What I do
I work with entrepreneurs and organizations who want to build or refine a business or a project that truly fits them - one that delivers value, it is structured, ambitious and grounded.
Through my signature process - The Atelier Ecosystem - I help clients move from clarity to design to evolution, shaping businesses that reflect both their essence and their highest potential.
Explore the Atelier Ecosystem
My approach
I mentor and coach motivated people and teams through systemic thinking, design mindset, human insights, business model, and innovation management through a systemic approach that evolves and improves with time.
My business mentoring programs are crafted to support businesses in researching, designing, and delivering value effectively. What sets my approach apart is the personal focus on understanding the individuals involved, their environment, and their current life stage. By creating mental space for clarity and growth, the programs become uniquely tailored and impactful.
The way I work
I value depth, calm, and precision.
I prefer fewer, more meaningful projects — ones that allow time for reflection and design.
I believe that clarity is an act of care — for our work, our time, and the people we serve.
When I’m not mentoring or improving my programs, I conduct research and write about the intersection of culture and innovation. I focus on how individuals can transform their lives and work towards more sustainable productivity. I also love experimenting with teaching at different levels. I love to work with young people and kids.
Discover my research & projects
From corporate innovation to independent practice
After spending several years in a global corporate environment and gaining experience with tech startups and ecosystems, I decided to develop and expand this body of experience into something I truly care about. The excitement, engagement, personal growth, and flexibility that come with an independent practice are what I have been dreaming of. The desire to create a support system that consistently delivers exceptional value and helps my clients excel is a powerful motivator for me every working day. I have always been a supporter and cheerleader; now I do this with a system and a clear vision.